Renown and widely respected Australian surfer.shaper Dale Ponsford has lifted the lid on a few fresh ideas to help lift his image and give his already unique designs that little bit of extra spark.
Already flagrantly original and uncontentiously obvious every time they get pulled out of the board cover, no matter where you are, Dale figured it was time to freshen his boards up a bit with a new logo makeover.
With a new website brewing the idea was to start introducing a line of models individually named and recognisable by sticker. The idea is nothing new as all major, and not so major surfboard brands, offer a similar option for their line of models. What you see here is the first two cabs off the rank. The "S Driver" is quite obviously the model he is most renown for, that being the F1 of all kneeboards, his own modern twist on a 70's classic the Skitail. And the "Fat Man" which I believe is a more user friendly shape modeled and named after close mate and kneelo royalty Damien "Pino" Coase. What you see here is not what the pest exterminator douses your ceiling cavity for, or what thrives under your way past the use by date mattress. Keeping with the ocean theme these creatures are actually individual species of plankton. Each new model that rolls out will be sporting an even newer bug. Creepy yet strangely also kinda cool.
Sure as shit their tired old websites could do with an injection of freshness and enthusiasm because as mentioned previously ...............all have exceeded their use by dates .